Sunday, 8 February 2009

Affluenza and the Recession

To describe affluenza you are describing something somewhat similar to the common flu virus. As a highly transmittable social illness, resulting in symptoms of exhaustion, lack and depression, it is easy to see why many people feel in dire need of a cure. Yet unlike the common flu virus, the cure afflueza’s subject seeks is not through prescribed medication, but through consumption.


However, by seeking refuge in consumption, the symptoms of affluenza are magnified. The subject is led to desire to consume more and more in a continuous vicious cycle, as a result sinking deeper and deeper into debt.


Let me explain in relation to fashion. Obviously, fashion is not a necessity of our lives, it is something which we desire, but can live without. Capitalism has installed our need for these desires through consumption. For instance, if we see our favourite celebrity or favourite designer promoting a specific item then we are more likely to desire this item. It’s all about keeping up with our peers. When this gets out of had and affects our day to day lives, then this is affluenza.


It is affluenza which our capitalist western society desires, and through adverts, magazines and other media, it helps to sustain. What I ask is with the collapse of our economy in the recession, what affect will this have on affluenza and consumption?


Obviously we have already seen some affects, the decline of businesses and the fall of profits, people are resisting their battles with affluenza because they have to in order to survive, or are they?


Could it be that capitalism can control our consumption so significantly through clever advertising and the media coverage of the recession enough to slow down or even stop our feelings of lack and dissatisfaction?


Day after day we see stories on the news about the closing of businesses and high unemployment levels in our country. Interest rates are being cut and high street sales are never ending. Yes, we may be kept informed, but we are also scared to spend, scared to consume.


Before the recession capitalism fed its population consumption, people were given more credit than ever before, with 100% mortgages and credit cards galore. Just as in severe cases of affluenza, we now find our selves in debt, and so does capitalism. So does this mean capitalism has become victim of affluenza itself? Quite possibly, in my opinion, greed and desire got the better of the economy and now it has to pay the price.


Please note this is all completely my opinion/random thoughts!
Random Image taken from http://www.bengaluruairport.com/

Tuesday, 30 December 2008

Introducing, Sweet Pea Green.

For those whom may be interested, I have recently started a fashion blog on wordpress.com, Sweet Pea Green.



I'm hopefully going to keep this blog going, but as it's a place for expressing random thoughts I'm likely to be posting more regularly on Sweet Pea Green due to its focused genre.

So yes, please read and enjoy!

P.S. Hope you've all had a lovely Christmas and I wish you a happy New Year!

Saturday, 15 November 2008

When does the Virtual Reality become Actual Reality?

When does virtual reality become reality? When do the two cross over? Should there be actual consequences to the actions that we take within the virtual?

Having read the Vice Magazine article, 'Second Life Ruins The Lives Of A Married Couple With No Life' I began to question the idea of virtual reality. Surely, as suggested by the phrase 'virtual reality', is cannot be condemned as real?

The Vice Magazine article tells the story of a happily married couple, Amy and David Pollard, filing for divorce after wife, Amy Pollard, discovered that her husband David was 'having sex' with strangers over online phenomenon, Second Life.

For those whom aren't familiar with Second Life, it is a virtual reality online community, much in the same vain as Habbo Hotel, yet it echoes the allusions of reality as opposed to a cartoon. As the official Second life website describes,

Second Life is a 3-D virtual world created by its Residents....From the moment you enter the World you'll discover a vast digital continent, teeming with people, entertainment, experiences and opportunity. Once you've explored a bit, perhaps you'll find a perfect parcel of land to build your house or business...You'll also be surrounded by the Creations of your fellow Residents.... Welcome to the Second Life world. We look forward to seeing you inworld.


Therefore, Second Life is the key to another 'world' so to speak, a virtual online world, which, like the world we live in today, is controlled and developed by humans-its users.

However, when I searched Second Life on Google, Second Life is described in the summary as a game, rather than an online community, or a virtual world. I feel this use of the word 'game' is vital in the understanding and the distinction of community from our real world.

The word 'game' gives connotations of no-strings fun, a leisure activity and non-serious enjoyment. We've all played a game at some point and perhaps taken it too seriously to which people have replied 'relax, it’s only a game!’

Perhaps it is unfair to brand such as Second Life as games?

As the Vice article exemplifies, together with other similar controversial events which have been reported to have taken place on the Internet, this 'game' can, and may, have some serious consequences.

It is obvious that the more the boundaries between virtual and reality become closer, the meanings and results of our actions within these so called games become more and more serious.

For instants, a simple game of solitaire bares no consequences onto our actual existence, yet having cyber sex on Second Life with cyber strangers, for this couple alone, has resulted in the divorce of their own marriage in real life.

Online Persona

As shown by the image above, both Amy and David Pollard bare little resemblance to their Second Life counterparts.

The Internet naturally gives existence to the re-invention of the self and false persona. It is this 'second' lease of life which attracts users to online communities to Second Life and Habbo Hotel.

With the protection of time and space in front of them, the users of Second Life can build a completely different identity from their own in reality. Men can 'become' women and women can 'become' men. A false sense of security and perhaps this distance from reality, and its laws, makes fantasies and desires seem obtainable.

My Opinion

Obviously Amy Pollard was becoming suspicious of her husband's unhealthy amount of time on the Internet-specifically on Second Life. But to go as far as hiring a online private investigator to examine her husband's movements online, I feel that's going a bit too far.

Speaking completely hypothetically, if I found that my husband was having cyber sex online with online strangers I'd probably accept it, like it or not. Having cyber sex online with someone is far less significant than him going out and having sex with prostitutes and the likes. Cyber sex supplies no physical act of having sex, apart from perhaps that of which is enacted upon the self.

Second Life however, may aid the development of a desire into the real-and not just adultery, but murder and paedophilia too. It is when this transition becomes apparent that there is a real cause for concern, as it does actually directly affect your real life.

Maybe the divorce of Amy and David shows just how seriously some people take the game of Second Life and how closely it co-insides and effects real life?

And perhaps Amy and David Pollard were actually living their reality through Second Life?

N/B Both images are taken from the Vice Magazine article

Tuesday, 11 November 2008

Shiny, Shiny Things

My attention was stolen this weekend by...no, not men in fur coats...but sequins! And even more amazing, sequin bow ties!

I was sat around on the usual Sunday night this weekend with nothing to do and my imagination ran away with me. I was trying to create a smart, but flashy, attention seeking outfit for the opening of a new club I was considering attending.

I came across these beauties on Topshop's website (topshop.com).

Given that the knickers are featured as part of Topshop's ‘Circus’ collection, images of ring masters came into my mind, ring masters with matching black sequin bow ties. This thought, I love. So I am now on the quest to either find somewhere that's selling black sequin bow ties (that isn’t a joke shop), or to create my own!



Urban Outfitters may have had them in a few months back, but I missed the boat-sad times, obviously. Now all they are stocking is boring polka dot bow ties, and even they are in the sale! Still, I'd imagine they'd still look pretty swish paired with a black and white over-sized checked shirt!

Something I'd really like to query is why we never see sequins in summer, and if we do, it’s kept very very minimal or related to ethnical fashions. But why never the full on sequin shorts?

Sequins do have their day though. They were last 'in' when I was in my first year of University (2005). I bought a silver sequin bolero from the 915 (children's) section of New Look and wore it for out Christmas ball. Today it’s sat in a bag in my bottom draw with half of the sequins missing. Still, I'm sure I could get some more wear out of it this time around!

Wednesday, 15 October 2008

Fur Coats for Men-Hot or Not?




Browsing through the latest fashions for men in the autumn/winter addition of GQ Style, I came across an interesting trend, fur coats for men.

Fur coats are definitely big this winter for women. They've taken over the high street stores in force, leading to the donning by the average woman as well as the style-conscious indie queens!

But fur coats for men? Hmm...I'm intrigued!

Predominately seen on the catwalks of the big fashion houses such as Gucci, Armani and Dolce and Gabbana; fur coats are definitely making a coming!

Men whom wear fur coats are generally imagined to be gangster, bling, bling P-Diddy types, or drag queens, or perhaps even James Bond villains. But to think I may be about to see the average guy walk past in the centre of Leeds or Manchester all wrapped up in his fur coat is quite ground breaking! In fact, I'm unsure if I even known a guy who'd even dare to before now, I wonder how much difference this will make?

To see the fur coat forcast to supposedly gain 'cool' factor for the fashionable men of Britain, I'm thinking this should be interesting.

Just picture this...the dudeish British cool guy (I say British because I don't really have a clue what’s classed as 'cool' in other countries or continents!) wearing his skinny jeans, winkle pickers, checked shirt and perhaps even sporting some Ray Bans-all wrapped up in that oh so chic fur coat. Marvellous.

Although I may sound like I'm mocking this image, I'm actually finding it quite provocative! There's nothing more attractive or exciting than seeing a man who is daring enough than to try out something so new and so, well, fashion taboo in a way I suppose-kind of like 80s Lycra leotards are for women.

As of yet I have yet to see a fur coat to be warn by a man in public, I suppose there is still time though and winter is still approaching!

UPDATE!: This winter I've seen H&M stocking fur coats in the men's department.

Wednesday, 8 October 2008

Price's Candles

Price's candles were established in 1830, and between now and then they have definitely perfected the art of candle making. As the biggest candle manufacturer in the United Kingdom today, and as a key producer in the history of the candle, I was surprised not to have heard of them before.

I came across Price's candles this year whilst at University. I needed some time to de-stress and relax, to take my mind off looming final exams and assignment deadlines. My solution was an aromatherapy face mask, Moon Safari by Air and a scented candle.

I decided to look in the cheap, cheerful and questionably tacky, Au Natural. Surprisingly, it was there I found a small stand displaying a very appealing collection of vintage style candles, Price's Candles, and at £3 for a lantern I couldn't complain!

From previously purchasing 'scented' candles before which haven't really smelt whilst burning, this was completely different. My room began to be filled by the scent of honey and lemon, I was really impressed by the strength of the scent which was perspired.

Although only one collection was for sale at the place of purchase, having ventured onto the Price's Candles website I have become aware of the vast array of colours and scents in which the company produces their product. From floral to odour reduces, Price's have every possibility covered.

So, the moral of this story is, if you want a candle that actually smells as it burns, buy a Price's Candle!

www.prices-candles.co.uk

Sunday, 5 October 2008

'Frock Me' , T4 Sundays-Alexa Chung and Henry Holland

After receiving my weekly dose of Hollyoaks this morning, Miquita and Steve introduced me to a brand new addition to Sunday morning T4.Staring fashion designer Henry Holland and presenter-come-IT-girl Alexa Chung as our hosts, T4 present its premier programme dedicated to fashion.

'Frock Me' offers the young T4 audience a unique perspective on the world of fashion, focusing on the relationship between street style and high-end fashion design-something which had only been touched upon in Gok Wan's 'Fashion Fix' earlier this year which also featured Chung as a presenter.

From the outset is it clear this is a programme which focuses on individuality and creativity, as well as pushing a 'who's who' of the fashion world (notably the majority of the guests were well known friends of the presenters-Daisy Lowe, Agyness Deyn and Vivienne Westwood to name a few).

The main concept of the show features style scout Gemma searching the streets of British cities for individuals whom 'stand out' from the youth culture crowd. Two ‘chosen ones’ are then put forward to a 'frock off' in a bid to win £1000 through the creation of their own quirky outfits to an agreed criteria set by the style scout, this weeks task was to incorporate vinyl into the look.

To finish the show The Kooks played their ‘new’ song ‘Sway’ (I say ‘new’ as I understand the song has been performed at Kooks gigs two years previous to its release this year.) as the in house designers and those street ‘stylists’ paraded their creations in front of the band. This format is set to follow in weeks to come, with a consideration to the relationship between fashion and music-something I thought about as an initial dissertation subject back in the day!

Surprisingly, I found 'Frock Me' quite inspiring and entertaining. On the outset I expected more parallels with ‘Fashion Fix’ as yet again it was Alexa Chung presenting along side a fashion industry gay! Yet I only heard the phrase 'on trend' about once or twice as opposed to Gok’s ten (at least) every minute-what a relief! Instead I enjoyed watching Holland’s underlying bitchy-ness and irony, I found it quite humorous and comforting to know these presenters were human and actually had their own opinions!


Again in comparison to Gok's 'Fashion Fix' ,’Frock Me’ focuses on being yourself and creating your own style, instead of following what is ’expected’ and what trends should be followed I was left feeling inspired to do just that and by the end of the programme I wanted to go down to my local sewing store and buy some fabric and get started!